Project
Understanding Social Identities
Company
- IDEXX Laboratories
Date
- Jun 2024
Development tools
- Adobe Express
The mission
The mission of this video project was to create a compelling and educational resource that delved into how social identities shape our experiences and perceptions within society. It aimed to explain key concepts such as privilege, dominant and non-dominant identities, and the impact of marginalization. By utilizing engaging narratives and analogies, the video sought to raise awareness, challenge viewers to be self-aware of their own identities and positionality, and encourage greater empathy and inclusivity by questioning assumed norms.
Building the concept
The concept involved leveraging Adobe Express to create a seamless and professional finish. Adobe Express was used for video editing, ensuring a smooth and engaging flow of content. This tool provided the flexibility and functionality needed to produce dynamic animations and transitions, elevating the videos’ visual appeal and engagement level.
Careful attention was given to integrating visuals, animations, and audio elements to create a cohesive and captivating educational video series. The pre-designed script provided a strong foundation for a clear and coherent structure.
Impressive result
The final product was a powerful and educational video that effectively communicated the significance of social identities in shaping our experiences and perceptions.
Click Play to watch the video
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