Project
Peloton + Dick’s Sporting Goods (DSG) Fitness University
Company
- Peloton Interactive
Date
- Aug 2023
Development tools
- Adobe Photoshop
- Adobe InDesign
The mission
Under a new partnership with Dick’s Sporting Goods, they invited Peloton to participate in their annual DSG Fitness University event. This immersive training experience allows participants to learn about the products firsthand from experts and provides an opportunity to test them during the event.
We needed a one-pager to showcase our brand refresh, member-centric values, connected fitness units, and their specifications, focusing on our newest initiative at the time – the Peloton app membership tiers.
Building the concept
I proposed creating a comprehensive one-pager that showcased our biggest initiative at the time—the App Tiering/Membership on the front while highlighting our line of connected fitness units for sale at DSG on the back.
I used our refreshed color palette and updated Member imagery to highlight our brand refresh.
Impressive result
Adobe InDesign was employed to craft this asset, incorporating the Peloton brand’s refreshed color palette. The “anyone. anywhere” brand statement took prominence on the front, conveying a clear brand identity. Additionally, a stair-stepping visual was strategically employed to represent the three app tiers, accompanied by detailed information on pricing and features. This visual design approach enhances the instructional aspect, making complex information more accessible and visually engaging for the audience.
The chosen images strategically promote diversity and underscore Peloton’s Member-first approach. On the back, Peloton’s Connected Fitness Units were showcased, employing a visually effective technique. Notably, the most competitive products at DSG were emphasized using a shade of gray, enhancing visual hierarchy. To facilitate easy comprehension, key competitive features were presented in a table format for optimal clarity and understanding.
Recognizing its instructional value, DSG management selected this one-pager to be included in a distributed binder across all stores. This decision reflects its role as a primary takeaway from the event, serving as an ongoing resource for knowledge reinforcement and brand representation within the Peloton product line.
Quality over quantity. Always.
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